SEO + AI content for law firms
More clients from search. For firms where one case is worth thousands.
Someone in your city is searching “[practice area] lawyer near me” right now, on Google or ChatGPT. We find where your firm is losing that search to competitors, and run the content engine that closes the gap.
They compare three firms. You're either one of them or you aren't.
A potential client searching for a [practice area] lawyer compares three or four firms at most: the ones search puts in front of them. If your practice pages are thin or dated, a competitor gets the call. Not the better firm; the more visible one.
This isn't a vague “AI is changing everything” pitch. It's a specific, checkable gap: money terms you don't rank for, practice pages too thin to compete, and AI answers that skip you. We start by showing you exactly where you stand.
Why this is safe for a firm
Nothing publishes without your sign-off
Every page is drafted, reviewed by a second agent, then approved by a person at your firm before it goes live.
Inside what advertising rules allow
No fabricated claims, no fake reviews, no "best lawyer" self-labels, and you approve every word.
Client matters never touch the pipeline
The engine works on public practice-area content, not case files.
Systems we've built and run in production
These are a medical company, a London clinic and a men's health brand. Not law firms. They're proof the engine runs in production for businesses where one client is worth thousands. The same pipeline, tuned to a firm's practice areas, is what we're offering.
Multi-site content engine
GiantKan (Uromed)
Medical / urology
A custom AI content agent that publishes an SEO-optimised article roughly every day, rotated across their sites, with keyword research, a human review step, and ongoing scans for dated content.
Four months in, traffic arriving from AI search (ChatGPT, Gemini and Perplexity referrals) is up roughly 50%, measured in the client's own analytics.
Multi-agent SEO + AI-search pipeline
Harley Street Hair Transplant
London hair-transplant clinic
The most advanced pipeline of the three, covering classic SEO and AI-search: a writer agent, a reviewer agent, AI image generation, doctor attribution by specialty, and a final human sign-off before anything goes live, running across several sites.
AI-search referral traffic rose roughly 25% in the first month alone, and the client reports the AI-search systems have translated into a steady, noticeable increase in qualified inbound leads.
AI content engine + infrastructure migration
MensHealth.gr
Men's health brand, Greece
The same playbook, third time through: a full infrastructure migration to modern hosting, then the AI content engine publishing keyword-researched, SEO-optimised articles roughly daily, each reviewed by a person before it goes live.
Two months after the engine went live, AI-search referral traffic is up roughly 60%, measured in the client's own analytics.
“Working with Counselrise was straightforward and highly productive from start to finish. George's communication was always clear and proactive, and the AI search systems he implemented have directly translated into a steady, noticeable increase in qualified inbound leads.”
Yannis, CEO, HSHT
Full detail on the case studies page. Client names used with permission.
What it costs
USD; UK firms quoted in £. Not sure yet? Start with the free Visibility Check: fifteen minutes, no charge. The Search Visibility Audit below is the paid, written version, and it's credited toward a build if you go further.
Search Visibility Audit
$300–500 credited toward a build
Where you rank for "[practice area] lawyer [city]", the practice-page gaps against a named competing firm, a site-speed check, and where you stand in AI answers. A short written report and a 30-minute call.
Book the Audit →AI Content Engine
$2,500–4,000 setup + $1,000/mo
The pipeline we run in production, tuned to your practice areas: the questions clients actually search, on-page and content work across your practice pages, a reviewer-agent pass, matching images, attribution to the right attorney, and sign-off from your firm before anything publishes.
Site Speed + Infrastructure
$800–1,500 value-add, offered after trust is built
A faster site (which helps rankings) and lower hosting and email bills. It's the same move that cut costs ~75% for the clients on our case studies, offered once we're working together, never the opener.
Full Engagement
$3,500–6,000 setup + $1,000/mo
The content engine with the infrastructure work folded in, for firms that want the whole thing handled at once.
Questions worth asking before you hire an AI content shop
Will AI-written content hurt our credibility, or get flagged by Google?+
No, provided it's good and reviewed, which is the whole point of the human sign-off. Google rewards helpful, accurate content regardless of how it's drafted. Nothing publishes without a person checking it, and at your firm, the attorney responsible for that practice area signs off.
Is this safe for a regulated profession like law?+
Yes. Every page is reviewed before it's live, attribution ties content to the right attorney, and the process stays auditable. No fabricated claims, no fake reviews, no "best lawyer" self-labels. Content stays inside what advertising rules for law firms allow, and you approve every word. We'd rather publish slower than put something risky on your site.
How fast will we see ranking movement?+
Months, not weeks. Real SEO always is. What you'll see quickly: fresh, optimised practice-area content going live and an early lead on AI-search visibility. Anyone promising fast ranking jumps is selling you something.
We already pay an SEO agency. Why switch?+
Maybe you shouldn't. If they're getting results, keep them. If you're paying a retainer for slow, generic content and no AI-search plan, the Search Visibility Audit shows you the gap and you decide.
Start with the Visibility Check. It's free.
Fifteen minutes, a real look at where your firm stands for one core term against one competing firm, no obligation. If there's nothing worth fixing, we'll tell you that too.
Get a free Visibility Check