Insights
Short, practical notes on being found in Google and in AI answers: what to check, how to read it, and what the tools get wrong.
How to read your Search Snapshot
What each of the three readings in the free Search Snapshot means, why some say "could not check", and what to do with the result.
George Kandilas · 4 min read
How many of your pages does Google actually show?
A five-minute check anyone can run: compare what your sitemap lists with what Google shows, and read the reasons Search Console gives for the gap.
George Kandilas · 5 min read
Empty alt text is not missing alt text
Audit tools often count alt="" as a missing description. On a decorative image it is the correct markup, and "fixing" it makes the page worse.
George Kandilas · 3 min read